 urban sport and values research report urban sport and values research report rhianon wed 9022020 1209 published by phil tulba consulting february 2020 sport has the power to transform lives mainstream sports are popular but do not have appeal for all participants urban sports bmx skateboarding inline skating parkour street fit and 3 on 3 basketball are youth subcultural activities that have increased appeal to young people not interested in mainstream sports the sport 4 values s4v project aims to understand the benefits to young people taking part in urban sports and their motivations for doing so  monitoring evaluation and learning mel  research mel urban sport and values development final 11022020pdf 