<p>Let’s talk business: style + tricks ≠ money.</p>

<p>There’s more to the industry than skating itself. This panel explores the power of the industry to shape skateboarding, from the sacred ‘core’ to corporate ‘invasion’, Olympic dreams, and much more.</p>

<p><strong>Panel:&nbsp;</strong>Nick Sharrat (The Palomino), Paul Shier (Adidas Skateboarding / Isle Skateboards), Kim Woozy (Mahfia TV), Josh Friedberg (USA Skateboarding), Claire Alleaume (Journalist)</p>

<p><strong>Chair:</strong>&nbsp;Kyle Beachy (Vent City)</p>
