<p>Published by Phil Tulba consulting, February 2020.</p>

<p>"Sport has the power to transform lives. Mainstream sports are popular, but do not have appeal for all participants. Urban sports (BMX, skateboarding, inline skating, parkour, street fit and 3 on 3 basketball) are youth subcultural activities that have increased appeal to young people not interested in mainstream sports. The Sport 4 Values (S4V)&nbsp;project aims to understand the benefits to young people taking part in urban sports and their motivations for doing so."</p>
